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Broadcasting mainly to the region’s ethnic minority communities, SUNRISE RADIO in Yorkshire was formally launched in December 1989. SUNRISE RADIO ( YORKSHIRE) broadcasts 24 hours a day, 7 days a week on 103.2 FM, in Bradford, Keighley and Huddersfield via DAB and around the world via the Sunrise Radio APP and online. The unique mix of music, information and news has already won the station a large and loyal following, which is rapidly increasing and is the only effective tool for reaching the Asian Community in West Yorkshire for advertisers and service providers.