CIUP-FM is a Canadian radio station, broadcasting at 99.3 FM in Edmonton, Alberta. The station, which uses the brand name up! 99.3, broadcasts an Adult Hits music format. This station is owned by Rawlco Communications and received approval by the CRTC in July 2005 and was launched in September 2005 for testing, and officially debuted December 8, 2005 at 2 PM as CHMC-FM with a smooth jazz format branded as "Magic 99". Magic's first song was Michael Bublé's Sway.