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The UK rock and metal community is underestimated, undervalued, and marginalised by mainstream media. We’ve seen and been part of the “this is what we think you want/think we can make money out of, so this is what you’re getting” attitude. Fuck that and fuck you if you think that’s acceptable. The UK rock and metal community deserve better than to be a non-priority, an afterthought of a larger company obsessed with the bottom line. This thinking is our compass that leads us down our path. Primordial Radio is driven, shaped, and OWNED by the community it serves.