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NDTV, the UK’s longest running Indian news channel has long been the top choice for the any Indian election coverage. NDTV 24×7 witnessed record audience figures since it joined the UK’s audience measuring body, BARB. Data has shown the channel is the most watched Indian news broadcaster in the UK. The Broadcasters’ Audience Research Board (BARB) is the official source of television viewing figures in the UK and as per BARB official data NDTV 24x7 is consistently no.1/most viewed Indian news channel in the UK.