KXSS Kiss FM 96.9 FM

Amarillo's #1 Hit Music Station

  • Live

  • Album cover

KXSS-FM (96.9 FM, "96.9 KISS-FM") is a Top 40 (CHR) formatted radio station serving the Amarillo, Texas, market. KXSS-FM is owned by Townsquare Media. The station primarily competes with Cumulus Media's KQIZ in the Top 40 format (KQIZ, by the way, offers a rhythmic direction). Coincidentally, both stations transmit from the same tower site, which is highly unusual. The 96.9 frequency was, until 2008, home to a country music format as "96.9 KMML," under the ownership of Clear Channel Communications, however it was one of close to 450 radio stations sold by Clear Channel in the process of privatization, beginning in 2007. KXSS, along with its sister stations KPRF-FM, KATP-FM, KMXJ-FM, and KIXZ-AM, was acquired along with approximately fifty other stations by Gap Broadcasting for a total price of $139M.[4] What eventually became Gap Central Broadcasting (following the formation of GapWest Broadcasting) was folded into Townsquare Media on August 13, 2010.